Pepsi Toothpaste Truck

How many food logos do your kids already recognize? I am confident that my kids learned the letter M from the Golden Arches. Food companies also use characters to help build their brand’s credibility with kids who can’t read yet, but can definitely recognize some Angry Birds.

Here’s a great moment for a mom who hasn’t stocked soda in her house for over three years:

Pepsi Toothpaste Truck

Middle E excitedly shouted from the backseat, “Hey Mom! It’s a toothpaste truck.” I sweetly answered, “Awesome, dear.”

According to the Harvard School of Public Health, beverage companies in the US spent roughly $3.2 billion marketing carbonated beverages in 2006, with nearly a half billion dollars of that marketing aimed directly at kids ages 2–17. Bummer. These empty-calorie bombs are sited in over 90 studies as the main cause in childhood weight problems.

For now, the Pepsi logo will help me ironically reinforce oral hygiene. Sorry, Pepsi.

Want some ideas on how to make water the “go-to” beverage at your house? Check out these tips from my summer post, “How to wean your family off sugary drinks.”